About Mochikichi

Our humble roots date back to 1929 when Mochikichi used to be Morita Confections--a Japanese sweets shop operating out of the back of a small country house in Nogata, Japan. Since our modest early days we've grown by leaps and bounds to become one of Japan’s leading rice cracker manufacturers and retailers. Currently, our small family shop has grown to encompass over 200 retail stores located all throughout Japan and a staff of over 2000 employees.
Even from the very beginning we've maintained an unwavering commitment to quality. It is this commitment to quality that enables us to continue to create our distinctive gourmet rice crackers that are crispy yet soft and deliciously fresh and flavorful. All our products are made in Japan by our skilled craftsmen using the finest quality Japanese rice, water, and domestically produced ingredients. We've gone so far as to incorporate this quality-first mindset into our moto, “The best rice, the best water, and the best technique.”

What is a "gourmet rice cracker"?

It is certainly not the same dry or flavorless rice cracker or "crisp" you'll find in your neighborhood supermarket. Rather, the gourmet rice crackers that Mochikichi creates are fresh, crispy yet soft, flavorful and, dare we say, unlike any other rice cracker you've ever tasted in your lifetime.
Mochikichi has over 200 brick-and-mortar retail shops located throughout Japan, and employs over 2000 staff and employees. Nearly 100% of these shops are directly owned and managed, a strategy that enables Mochikichi to maintain a consistently high level of customer service and quality control.
Morita Confections was founded in 1929 in rural Nogata city, where it prospered selling Japanese sweets to miners during the coal boom of the early 20th century. The company later changed its name to Mochikichi and started developing its own recipes and techniques for making gourmet rice crackers.


The Best Rice

We specially select only the finest domestically grown Japanese "gohan" rice in making our gourmet rice crackers.
This is the same delicious and high quality sticky rice served at high end Japanese restaurants all around Japan.
We go to great lengths to seek out and use the best rice for a very simple reason—the best rice makes our crackers taste better. Indeed, the secret to our superior quality, flavor, and texture is in the rice.

Mochikichi's rice cracker artisans specially select the finest Japanese rice year after year to in order to maintain exceptional quality.


The Best Water

In making our rice crackers, we use pristine mineral water culled from our private wells located at the base of the Fukuchi Mountains in Nogata. As a matter of fact, this water was awarded the prestigious "Suigen-no-Morihyakusen" distinction by the Japanese National Forest Agency due to its exceptional natural clarity and quality. This special water, blended with the finest rice, allows us to create truly crispy and delicious gourmet rice crackers.

Mochikichi's natural mineral water is pumped up from deep underground and is thoroughly tested for quality by our water technicians.


The Best Technique

With over 50 years of experience we've developed a superior process for making rice crackers. As a matter of fact, it is by this special process that we are able to create the distinctive soft and crispy texture of our award winning Mochi Celebrations series of gourmet rice crackers. Our craftsmen are always developing new flavors and techniques in order to make even more delicious varieties of rice crackers for you to enjoy.

The quality, growth, and development of Mochikichi's rice plants are checked daily with great care by skilled rice agriculturists.

Our Products

Currently, we offer over three hundred different rice cracker products, including individually wrapped gourmet rice crackers, snack-type rice crackers sold in bags, and a wide selection of rice cracker gift tins and boxes that are wrapped in colorful Japanese style "washi" paper. Our crackers themselves come in a potpourri of shapes, colors, flavors and textures, from our soft and crispy Mochi Celebrations crackers, to our firm and crunchy Mochi Okaki crackers, to our chocolatey Choco Crunch crackers. No matter your personal taste or inclination we will always have a perfect cracker for you to enjoy.