Our iconic, award-winning flagship series.

The secret is in the rice. Our artisans select only the finest domestically grown Japanese rice to create our flagship product, Mochi Celebrations. Beloved throughout Japan for over 40 years, the famous light, crispy, and satisfying texture has remained unchanged since the very beginning.

Flavors include: Original Soy Sauce, Original Simple Salt, Sugar Plum, Shrimp, Creamy Mayonnaise Shrimp, Seaweed with Soy Sauce, and Seaweed with Wasabi.

Good things come in small packages.

Light snackers rejoice! Enjoy the same irresistible taste and signature crispy texture of our flagship Mochi Celebrations in a easy-to-eat mini size. Ideal for casual snacking, sharing, or when a full-size cracker is just too much to eat in one sitting.

Flavors include: Original Soy Sauce, Original Simple Salt, Sugar Plum, Shrimp, Creamy Mayonnaise Shrimp, Japanese Miso, Gobo (Burdock Root), Nori with Soy Sauce, and Creamy Corn Chowder.

Discover the bold, satisfying crunch.

Crafted from premium mochi rice, each cracker begins as freshly steamed mochi that is aged in fragrant Japanese cedarwood. The result is a crunchy artisanal cracker with depth and umami. Seasoned with seaweed, prawn, or roasted soybeans, these special crackers honor centuries of craftsmanship.

Flavors include: Black Bean with Soy Sauce, Black Bean with Simple Salt, Aonori Seaweed with Soy Sauce, Aonori Seaweed with Simple Salt, and Crunchy Shrimp.

A joyful crunch in every bite

Light, crispy, and delightfully airy, these handcrafted crackers blend the rich taste of Japanese mochi rice with the satisfying crunch of roasted California almonds. Steamed, pounded, aged, and gently toasted, each bite offers a mouthful of nutty, golden crispiness.

Flavors include: Almonds with Soy Sauce, and Almonds with Simple Salt.

Crispy, golden, and honey sweet.

Made with premium Hinohikari rice from sunny Miyazaki Prefecture, these rice crackers are lightly fried in premium Japanese rice oil and glazed in a delicate blend of soy sauce and natural honey. The result is a cracker that's crispy, sweet and savory, and irresistible to snack on.

Flavors include: Honey Soy Sauce, Sweet Chili Shrimp, Maple Syrup, and Brown Sugar.

A softer, modern take on traditional senbei.

Traditional senbei crackers are typically baked over hot charcoal, which imparts toasty flavors but also a hard texture. We've reimagined this classic style to deliver the same roastiness in a cracker that's much softer and lighter. Crispy, savory, and toasty, you'll love this new take on classic senbei!

Flavors include: Special Soy Sauce, Special Savory, Sour Plum, and Butter Soy Sauce.

A treasure chest of flavor.

Mochi Treasures brings together a medley of eight uniquely flavored and textured mini rice crackers in each packet. From savory to sweet and soft to crunchy, every piece is carefully selected to create an unforgettable snacking experience. You'll surely treasure every bite!

Flavors include: Nori Soy Sauce, Aonori Seaweed, Nori-speckled, Black Sesame, Shiso, Cheese Almond, Spicy Cod Roe, and Sugar Plum.

A perfect pairing of rice and chocolate.

Crispy, crumbled rice crackers are blended in different flavors of rich and creamy chocolate in order to create these uniquely satisfying treats. Once a limited Valentine Day's item, these sweet chocolaty delights are now available all year-round!

Flavors include: Milk Chocolate, Strawberry Chocolate, Green Tea Chocolate, and White Chocolate Granola.

For chocolate and almond lovers.

Crispy almond-studded rice crackers are generously coated in rich, creamy milk chocolate for a delightful blend of sweet and savory. Rich and velvety on the outside and light and nutty on the inside, this is a winter-only treat that shouldn't be missed!

Flavors include: Milk Chocolate, White Chocolate, Green Tea Chocolate, Caramel Chocolate, and Cafe Milk Chocolate.